Google BERT update all information

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In the last few weeks, the SEO world has been talking more and more about a new Google update called BERT. BERT is an abbreviation of the English words Bidirectional Encoder Representations from Transformers. With the help of the BERT update, Google's artificial intelligence can better understand the correlation of words in the text, that is, it can understand the words in a sentence almost like people, and not like robots, as it was before. BERT uses deep learning programming that can create accurate predictive models from large amounts of unlabeled, unstructured data. Artificial intelligence in combination with deep learning brings an exponential speed of development, so the update will work much faster than we think. This update is the last major update after RankBrain.

If you are interested in more information about Google algorithms, read the blog How does the Google Algorithm work? How to optimize content for BERT update ? Anyone who does not write content in English BERT should not worry yet as it currently Chinese Australia Phone Number List only works in English in the United States of America. It is not possible to optimize for BERT, it is necessary to write premium content that fulfills the search intent. Everything is the same as before, except that Google understands our search intent better. For those who have previously optimized content according to this principle, there is no change in the optimization method. How has BERT affected English language search? This level of Google's understanding of what the user really wants to find has been taken to a higher level.



For example, Google shows changes in search in its blog . Before BERT, for the search "2019 brazil traveler to usa need a visa", the first result was: "US citizens can travel to Brazil without the red tape of a visa", which did not correspond to the search intent, i.e. finding information related to obtaining a visa for Brazilian citizens during a visit to the United States of America. With BERT, this search now returns the right results for the search intent. Other examples of improving the relevance of results can be found on the Google blog at the link Understanding searches better than ever before . Google BERT example Source: Google.com In addition to positions, it will also affect featured snippets worldwide. Do we write normally or do special rules for BERT apply?