As our goal is to bring more emotion to the action, it is best to use simpler terms and, preferably, those that induce some feeling. Consider the word “free,” for example. When used in the context of the tasting phase of a new product or service, it can activate emotions of happiness, after all, you will not need to pay to try it. the customer feels a gratification for not having to pay this expense. However, be careful with the indiscriminate use of words, which can generate an undesirable effect. Inserting the word "free" on a brand-name shoe site can convey the wrong message and devalue the brand. Inspire confidence It is important to highlight that consumers hate being manipulated by advertisements that play with their emotions and end up being dishonest with the public.
Therefore, avoid marketing actions that have the intention of selling Phone Number List under any circumstances. Instead of pushing your product or service on the audience, try to tell your buyer persona a relevant story , something they believe in and that presents a genuine message. Create a feeling of belonging Stimulating consumers' relationship with your brand can be an excellent emotional motivator to make them feel part of a circle of people that the brand values as customers. Therefore, invest in experience marketing and surprise your audience with: good attention; digital and traditional relationship tools; innovative products and services; points of sale outside conventional stores. Given all this information, it is clear that a deep understanding of the science of emotions is a huge differential for business marketing strategies.
With this, having in-depth knowledge about the public becomes increasingly necessary. This is how you can motivate him with the most appropriate messages, reacting in the desired way and taking actions in favor of your brand. Did you like this post? Have you noticed how important it is to know about the influence of emotions in marketing? So, how about knowing the post we prepared on practices to increase the interaction of your followers on Facebook? Check out these 9 tips to increase your page engagement ! Still have doubts about outsourcing your content marketing strategy? Understand why this is the right choice and how it can bring great results for your company. Set up an internal team for the production of materials or bet on outsourcing content marketing ? Certainly this doubt does not refer to a new issue, but it is an approach that must be reevaluated at all times.
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