Marketing with gamification ads

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The word gamification on the surface means "playing" and "making games", but in practice it is used to express other issues. This term is basically a special marketing strategy that wants to express serious issues using the rules of the game; Perhaps it is better to say that gamification in marketing means introducing ideas and techniques specific to games and entertainment into non-game activities. Of course, this method is not only used in business; Rather, people use gamification techniques in other issues such as educational topics. Unfortunately, many people still do not have proper knowledge about this technique and its application, and they use this method only as a hook to catch customers! This issue made us decide to investigate gamification and its various uses and advantages in this article from Mediana .

What you read in this article:
What is the importance of gamification in marketing?
Application of gamification in marketing
The use of gamification in education
Gamification features
Your game design should be aimed at changing customer behavior
Use a detailed plan to apply the gamification technique
Design your game process simply
Get help from UX experts
The benefits of using gamification
Examples of gamification in marketing
Starbucks
Smarties
McDonald's
Coca Cola
Nike Plus
How to use gamification in marketing?
Use a special scoring system
Launch a contest with a suitable prize
Give customers the right to choose
Place a minimum score
Use lucky wheels
Reward users for sharing your service
Methods of using gamification in digital marketing
Does the gamification technique in marketing have disadvantages?
It requires high creativity
It is time consuming
It costs a lot
What is the importance of gamification in marketing?
In recent years, the digital market has progressed a lot and all people active in this field try to use newer and more effective ways to develop their business every day; But the point here is that the audience is not attracted by just a normal content and you need to use Australia Phone Number List more specific methods such as gamification to attract them. The importance of gamification in marketing is clear here. Gamification is what can put businesses ahead of their competitors. This method is designed to bring all customers to your business page. On the other hand, this technique is so powerful that it can also increase the interaction and participation of the audience and thus contribute to the fundamental development of digital businesses.

Application of gamification in marketing
Probably, according to the explanations that we have mentioned so far in the article, you are asking yourself what is the use of gamification in marketing?

In a simple statement, it can be said that gamification in marketing leads customers to take a specific action using a reward or competition with another person. For example, a clear example in this field is "Digi Kalast", in a section called "Digi Club points", it has created conditions for customers to earn one more point with each purchase; Finally, these points are added together and the customer will have the right to use them until a certain limit is reached. Now this activity can benefit from a discount or a prize, etc.

For example, some businesses use gamification marketing to create a scoring system for customers, so the more the customer comments or makes more purchases, the higher the score. The gamification marketing method is very effective and can attract the positive opinion of consumers.