Lagging Lagging KPIs are the opposite of leading KPIs

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But Are there any indicators that don't use numbers? Of course there is. Examples include indicators such as " brand sentiment " which measures brand reputation or " customer satisfaction " which measures the level of consumer satisfaction. 3. Leading This type of KPI is often used to predict future output, whether it's sales, trends, or even the threat of loss. That way, your business can take anticipatory steps first. One example of a leading KPI is “ brand trust ”, aka the level of consumer trust in your brand. Because, high or low brand trust indicators can predict the level of sales of your product in the future. 4. Because, this indicator is used to tell output that comes from the past. For example, the total profit achieved by the business in the last year is included in the lagging KPI. Because, this indicator only describes past information, and we Phone Number List cannot predict future total profits based on this indicator. In contrast to the "customer satisfaction" indicator which can be used to predict future sales levels. Because, the higher the customer satisfaction, the greater the potential profit that can be obtained in the future. 5. For example, strategic KPI is the type of KPI that is generally measured at the executive or manager level. That is why strategic indicators usually tend to be more general and less specific, such as " level of sales " and " market share ", which cover all company functions. 6. Operational If the strategic indicators are long term, the operational indicators are the opposite. Because this type of KPI focuses on measuring things that are short term and more specific.