Inbound Marketing: The Key B2B Data Provision And Lead Generation Strategy

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It does so with pleasant and effective communication, especially since it is enriched with a moving animated GIF. Let's see the animated GIF in motion: A gift guide We mentioned it before: the gift guide is an extraordinary way to interpret the birthday. The basis is very simple: if the user is subscribed to our communications, it means that he appreciates the products we offer and what better tactic than to convince him to give them to his friends and relatives? Stitch Fix , for example, diversifies the communicative strategy: in the first box it proposes complacency.

While in the second it invites you to create a list with the gifts you want. Naturally, an e-mail of this type requires a certain anticipation in its sending, with respect to day X. Also in this case, the special touch is given by an animated GIF: Premium or interactive content Birthdays are UK B2B Email List an excellent occasion to create content that is out of the ordinary , which transmits a "touch of special affection" to loyal users. New York University (NYU), for example, has created a specific video for their former students' birthdays – which can be reused throughout the year, thus optimizing the effort that has gone into creating it.



An alternative may be to give away a chapter of a video course for free, or send an exclusive e-book for preview download. Best practices for the birthday greeting email There are a number of good rules to never forget, and some extra ideas worth experimenting with for this type of email. Take care of the graphic aspect (yes, even more than usual) The most beautiful gift, if poorly packaged, loses half of its appeal. The same goes for this type of e-mail: it must go straight to the heart, and it can only do so with a well-cared, cheerful, colorful and elegant graphic presentation.